About
Dynamic leader with 15+ years of experience in brand, content, and storytelling; expert in integrated campaigns, brand strategy, and building content & creative engines.
I have a proven track record of translating complex narratives into enterprise storytelling, campaigns, and high-impact thought leadership at fast-moving, high-growth companies.
I lead cross-functional initiatives across paid, owned, and earned channels, aligning stakeholders around clear narratives, consistent messaging, and strong brand stewardship and governance. I'm just as comfortable articulating strategy and reporting performance data to a room full of executives as I am rolling up my sleeves to direct a video production or write copy for a landing page.
I'm known for bringing editorial rigor, hands-on project management, and operational discipline to strengthen brand performance and drive pipeline through bold creative executions and storytelling.
Experience
See full résumé →Director, Brand & Storytelling
Guild Education
Built the brand storytelling and advocacy function, guided an enterprise-wide rebrand, and led integrated campaigns that drove 20ppt growth in brand awareness YoY.
Supervising Producer, Brand Content
NBCUniversal
Led 5–20 member teams in the development and execution of partnership and branded content for global brands including Warner Bros., DreamWorks, and TODAY.
Director
Craftsy
Produced and directed digital series, documentaries, educational content, and marketing assets for start-up, leading to $230M acquisition by NBCU.
Producer
KDVR / KWGN
Produced the nightly 9 PM newscast and the weekly Denver Broncos special Fox On FOX, including live coverage from Super Bowl XLVII.
Producer
KWQC TV6 News
Produced the market's highest-rated morning show, driving a dynamic new format that increased ratings in back-to-back cycles.
Education & certifications
Master of Business Administration
Colorado State University
Master of Science, Journalism
Northwestern University
Bachelor of Arts, Communications & Political Science
Wheaton College
Marketing AI Certificate
eCornell
Marketing Management Certificate
Colorado State University