About

Brendan Wilkerson
  • Brand Strategy
  • Integrated Campaigns
  • Content Strategy
  • Thought Leadership
  • Storytelling
  • Corporate Narratives
  • Video Production
  • Brand Partnerships
  • Editorial
  • Cross-functional Leadership
  • AI Workflows
  • Events
  • Content and Creative Operations

Dynamic leader with 15+ years of experience in brand, content, and storytelling; expert in integrated campaigns, brand strategy, and building content & creative engines.

I have a proven track record of translating complex narratives into enterprise storytelling, campaigns, and high-impact thought leadership at fast-moving, high-growth companies.

I lead cross-functional initiatives across paid, owned, and earned channels, aligning stakeholders around clear narratives, consistent messaging, and strong brand stewardship and governance. I'm just as comfortable articulating strategy and reporting performance data to a room full of executives as I am rolling up my sleeves to direct a video production or write copy for a landing page.

I'm known for bringing editorial rigor, hands-on project management, and operational discipline to strengthen brand performance and drive pipeline through bold creative executions and storytelling.

2020 — Present

Director, Brand & Storytelling

Guild Education

Built the brand storytelling and advocacy function, guided an enterprise-wide rebrand, and led integrated campaigns that drove 20ppt growth in brand awareness YoY.

2017 — 2020

Supervising Producer, Brand Content

NBCUniversal

Led 5–20 member teams in the development and execution of partnership and branded content for global brands including Warner Bros., DreamWorks, and TODAY.

2015 — 2017

Director

Craftsy

Produced and directed digital series, documentaries, educational content, and marketing assets for start-up, leading to $230M acquisition by NBCU.

2011 — 2015

Producer

KDVR / KWGN

Produced the nightly 9 PM newscast and the weekly Denver Broncos special Fox On FOX, including live coverage from Super Bowl XLVII.

2010 — 2011

Producer

KWQC TV6 News

Produced the market's highest-rated morning show, driving a dynamic new format that increased ratings in back-to-back cycles.

Education & certifications

Graduate

Master of Business Administration

Colorado State University

Graduate

Master of Science, Journalism

Northwestern University

Undergraduate

Bachelor of Arts, Communications & Political Science

Wheaton College

Certification

Marketing AI Certificate

eCornell

Certification

Marketing Management Certificate

Colorado State University