WTH is Guild?
Read the case study →Guild announced its partnership with Team USA just months before the start of the 2024 Paris Olympics. As a relatively unknown brand thrust into the deep end with other massive sponsors, we crafted a campaign that punched above our weight (and budget). It grabbed attention through curiosity-driving OOH and digital media, and then answered the question on everyone's mind with authentic storytelling from athletes and influencers.
Nasdaq tower, Times Square
CTA LIZ Shelter, Chicago
Downtown Santa Monica Station takeover
Opportunity Employers
Read the case study →Guild's tuition-free education benefit was delivering measurable ROI for partners and tangible outcomes for employees. The problem? Most people thought it was too good to be true. We built a co-branded campaign that leveraged the reach and trustworthiness of three well-known partners: Chipotle, Target, and Tyson Foods. Rooted in authentic, human-forward storytelling, we positioned Guild as the ingredient brand that powered these iconic companies to be employers of choice for anyone looking to grow their careers.
Logan · Chipotle
Vaden · Target
Sherry · Tyson Foods
See Yourself Rise
Read the case study →Guild's rapid growth quickly outpaced the company's initial bare-bones brand structure and demanded a more sophisticated system. Partnering with COLLINS, our brand team led a comprehensive rebrand including strategy, positioning, look and feel, and brand voice. The See Yourself Rise campaign introduced our new identity to the world, inviting both workforce leaders and frontline workers alike to see their talent rising.
Difference Makers
Read the case study →Guild's first pure B2B brand motion launched in 2024 and immediately drove pipeline impact by directly creating four new enterprise opportunities. A mix of strategically placed DOOH, geo-targeted rich media digital ads, and sponsored partnerships efficiently reached our audience and effectively landed our value proposition.
Sponsored Partnership
High-Impact Rich Media
DOOH